Sean had an intense and very public business failure in Norway; then he fell in love with the country. This book is the beautiful story of a successful American venture capitalist who met the Norwegian business culture and learnt a great deal.
The Loud American presents his reflections and learnings, giving unique insights into the way Norwegians and Scandinavians do business. This outsider's view is packed with tips and tricks so that foreigners and Norwegians can be better at doing business together.
It comes at a time when Norway is pivoting around entrepreneurship and needs tools to succeed doing business abroad and collaborating with different cultures at home.
Sean Percival is an American Venture Capitalist and author who has spent the last several years in Norway. Through his work in the Norwegian startup ecosystem he has interacted with Norwegian businesses of all sizes and across every major national industry. His experience has shown him that business environments benefit greatly from international diversity and that multi-cultural companies are more competitive, more creative and have more fun