Norwegians and Risk


Source "The Loud American: Working with Norwegians"

The typical Norwegian will take great risks in nature.

They will go on long extended hikes in the middle of nowhere.

They love cross-country skiing in the cold.

They perch high above the daunting mountains that line the beautiful fjords, dangling their feet precariously.

They jump in freezing lakes without much concern.



This type of risk is encouraged in the Norwegian society, even admired. However, things are a little different when it comes to risk in business.

Norwegians manage risk in business one very simple way: by avoiding it.

At least it feels this way as you start working with Norwegians.

Getting them to try a new product, make a large business deal, or try a new business strategy will no doubt be one of your greatest challenges.

There are good reasons for this. 

Learn how to help manage Norwegian risk appetite in business with "The Loud American: Working with Norwegians"

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Read more about our amazing Norwegian friends in Our Social Guidebooks to Norway which takes you through a Norwegian adventure outside work!

Norwegian Toolkit