This is the core of The Law of Jante.
It applies to everything in Norway
The Law of Jante (Janteloven*) negatively portrays and criticizes individual success and achievement as unworthy and inappropriate.
It is very strong in Norway
– You are not to think that you are anything special
or that you are better than others.
*Sandemose, Aksel (1933). En flyktning krysser sitt spor. Oslo: Aschehoug
This is one of the 100 Unwritten Norwegian Social Laws presented in our book "The 100 Unwritten Norwegian Social Laws"
Read more about our amazing Norwegian friends in Our Social Guidebooks to Norway